Had a blast on Valentine’s Day at the Cowgirl Hall of Fame with the feminist twitter crew: @JerinAlam, @ClinicEscort, @sassbutt, @trixiefilms, @melissagira, @K_Bridgeman, @AdjoaSankofia, and @HappyFeminist. And yes, even as I read this, I’m still saying the “at” - whatevs.
@MelissaGira sums it up:
Feminist brunch. Mimosas. Every conversation you think it would be (gender nonconformity, fetuses, grits, sex work).
We missed those that couldn’t make it!
Hello fellow travelers on the filmmaking/social media super highway!
Sending out some Valentine’s Day love, and I wanted to highlight something great that happened today, that took some Internet & twitter magic to come to fruition.
Since its launch, our team has been watching MTV’s “A Thin Line,” a campaign, dedicated to raising awareness of “Digital Abuse,” and helping teens untangle normal versus unhealthy relationship dynamics. They focus on how cell phones can amplify and exacerbate abusive behaviors. Some of my favorite slogans are: It’s a thin line between attentive/obsessive, curious/controlling, love/abuse. I was thinking that we over here at The Line Campaign, have a lot of things in common such as: young people, sexuality, violence, web-based media, and activism.
I initiated a twitter back and forth about Beyonce’s “Video Phone” video (*ugh*) and then I asked our fab intern Ingrid to do some research and write a post about their campaign. It was a couple weeks before February, Teen Dating Violence Awareness month, so we took a look at Katie Couric’s piece on the topic, too. Ingrid spent a lot of time on both initiatives, picking apart what was authentic, realistic, what felt scripted, what related to her demographic, and what fell flat. She posted Corporation: FAIL! Teens, Sex & Violence. I tweeted to @a_thin_line that they were featured on the blog and -Internet magic!- they responded. The takeaway here is your voice does matter.
MTV then invited us to a meeting at Viacom HQ to discuss their work and hear our feedback. Obviously, I let 18 year old Ingrid do the talking, her comments ranged from the show “16 & Pregnant” not showing struggles of lower income or homeless girls, “Jersey Shore” which entertains us with violence in every episode, and the PSA’s for “A Thin Line” not showing real kids going through the issues. I mediated, waxing the benefits of reaching a wide audience, raising awareness, and the reality of working within a Corporate Social Responsibility framework.
Meanwhile, back at the ranch, me and the home team shot and edited a short video using candy and some of our favorite responses to “where is your line?” Our hope was that with the video would go viral on Valentine’s Day and drive more traffic to the site and generate interest in the film and campaign. Ingrid followed up our meeting at MTV with an email and a link to our video “ASK ME” — and today they posted it!
What’s really exciting is that we developed The Line Campaign with support from The Fledgling Fund in June, and only went live in September 2009. The trailer for THE LINE has been on Vimeo for less than a year, and already has over 12,000 views. We are learning as we go, and the results have been really interesting.
Where will it lead next? A broadcast on MTV or streaming broadcast on MTV.com? We sure hope so!
CSR stands for Corporate Social Responsiblity. Like every 1c of that song you downloaded to Haiti will go to Haiti, the rest will go to Itunes/Target/Etc. Phillip Morris, Heineken, etc.
I’ve had two sets of conversations with two very different corporations and enterprises about our work over here, and how it may or may not align with
So why did you run that clip of Snooky getting punched in the face, and did you think that putting a hotline at the end of the episode was going to fix the situation.
“We are working to reflect what is best in youth culture.”
“Our hands our tied with the budget right now”
If Millenials are a generation somewhere between those of us born in the mid/late 70s – people born in 2000, we are marked by use of communications, media and digital technology, and have come up in a neo-liberal or market oriented approach to politics and life.
however, the majority of Millenials are culturally liberal.
“This generation tends to be peer oriented” due to this access to technology and each other.
So more and more we are learning from each other. So does that mean, more and more media created by *them* nonaccountable, homogenic institutions are less and less relevant. If Hopp
Ahem. This was a respone
Growing up, gender roles sometime led me to believe that I should be the initiator in such situations as when to kiss, touch or have sex. At the same time I noticed that in half of those situations it was my partner that would suggest what we should do. Over the years I have refined my sense of feeling out someone’s comfort level and realized that the best way to feel comfortable is to mutually agree upon where the situation is going. It’s about trust and that’s where I draw my line.
